COVID-19 Relief: Bayer to support 4 lakh farmers in India under its ‘Better Farms, Better Lives’ initiative

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Under the ”Better Farms, Better Lives” initiative, German agrochemicals major Bayer will support 4 lakh smallholder farmers in 204 districts across 17 states in India in view of the ongoing COVID-19 pandemic.

Special focus will be given to women smallholder farmers and returned migrant labourers, who have planned to take up farming in their farms.

These packages would be designed for farmers’ local needs. They will include a combination of Bayer’s hybrid seeds, crop protection products, personal protective equipment (PPE) and safety & training materials, according to the company.

The distribution of the care packages would take place through the company’s local networks of FPOs (Farmer Producer Organisations), Farmer Producer Companies (FPCs) and agri-centric SHGs.

In addition, the pharma giant will also handhold growers from sowing to harvest with advisories on disease and pest management.

It is to be noted that through this initiative, the company will support about 20 lakh smallholder farmers in several regions, including Asia, Africa and Latin America also, with free Better Life Farming care packages.