Here’s why Twitter briefly suspended Indian dairy giant Amul’s official account

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Amid the rising anti-China tensions, Twitter recently blocked the social media page of Dairy giant Amul for a limited period.

As per reports, the official account of Amul India was blocked over a creative supporting the boycott of Chinese goods.

In the new cartoon, the Amul girl was shown saving the nation from the dragon.

Here’s the Amul doodle:

On accessing the account, a message saying “This account is temporarily restricted. You’re seeing this warning because there has been some unusual activity from this account. Do you still want to view it?” was displayed.

Although the account was later restored, netizens slammed the micro-blogging website for censoring the creative.

“Safety and security of the accounts is a key priority for us and to ensure an account has not been compromised sometimes we require the account owner to complete a simple reCAPTCHA process. These challenges are simple for authentic account owners to solve but difficult (or costly) for spammy or malicious account owners to complete,” a Twitter spokesperson said in an emailed statement.

“To protect the accounts, we routinely require them to clear this security key for login verification,” the spokesperson said.

It is worth noting that Amul Topical with the ‘Amul Girl’ first came up in 1966. It is known for its creatives on global and local topics.