Brazil’s meat giant JBS commits to net zero greenhouse emissions by 2040

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JBS SA, one of the world’s largest meatpackers, has committed to zeroing the balance of its greenhouse gas emissions by the year 2040, the company said.

“We know it is very difficult to achieve this,” Chief Executive Gilberto Tomazoni said, adding it will challenge the entire company.

The 2040 target announced by the world’s largest meat processing company comes amidst a rising backlash from consumers as well as investors threatening to divest from companies contributing to deforestation in Brazil.

Notably, JBS and Brazil’s other large-scale meat producers have been subject to controversies over their Amazon cattle sourcing for more than a decade.