Lebanese filmmaker and actress Nadine Labaki has launched a new initiative called #Zarri3etAlbi (plant of my heart) in order to promote sustainable agricultural practices in the country.
The initiative of Lebanese actor-director aims to help citizens who want to grow seeds or vegetables in their homes and their lands.
Its purpose is to highlight the agricultural movement that many have become a part of after the currency collapse. Notably, the Lebanese pound has lost nearly 60% of its value against the dollar so far.
“This has been a beautiful partnership and a collaborative work between many talented artists, family and friends, ” the female actor said.
The filmmaker also took to Instagram and shared the video of her campaign.
Check out the video:
We Are Lebanon (WAL), a non-profit organization, also posted the promotion video of Labaki’s campaign on Facebook that has garnered over 34K views so far.
Several notable personalities took part in the campaign video, including Khalid Muzannar, George Khabbaz, Tania Saleh and Elie Fahed.
Journalist Raneem Bou Khzam, Halima Tabiaa have also participated in the video, apart from other influential figures.
This development comes at a time when Lebanon is facing an unprecedented economic crisis, with rising joblessness and business closures owing to Coronavirus-triggered lockdown.