To improve the resilience of British potato farmers, McDonald’s has launched a “Sustainable MacFries Fund” in collaboration with McCain, facilitating growers use new technology to become more sustainable.
Under this partnership, British potato growers who supply the fast food company will receive £1 million in grants to help boost soil quality and optimise water management.
The launch of the fund also aims to enhance the resilience of the island country’s potato supply base.
“We have a long heritage in supporting farmers as part of our ongoing commitment to continuously improving our supply chain. We couldn’t serve the food we’re famous for without the support and hard work of over 23,000 British and Irish farmers who supply us,” McDonald’s head of sustainable and ethical sourcing, Nina Prichard said.