To promote EU agri-food products in and outside the European Union in 2021, more than €182 million has been allocated, putting a special emphasis on prioritising organic products, fruit and vegetables and sustainable agriculture.
€182.9 million allocated to the promotion of EU agri-food products in 2021 🇪🇺🌍
— EU Agriculture🌱 (@EUAgri) December 17, 2020
“European agriculture is at a crossroads. Its standards in terms of quality and safety are renowned around the world. It now needs a stronger focus on sustainability. Our promotion policy has been supporting EU producers in raising awareness about their products in the EU and beyond,” said Agriculture and rural development Commissioner Janusz Wojciechowski.
As per the press release, almost half of the budget will go towards the European Green Deal ambitions, particularly the Farm to Fork strategy.
Besides this, campaigns will be funded to promote healthy eating and balanced diets by boosting the consumption of fresh fruit and vegetables.