New Zealand: New Marketing campaign unveiled to attract Kiwis into primary sector jobs

New Zealand’s Agriculture Minister Damien O’Connor launched a website – ‘Opportunity Grows Here’ and a marketing campaign to attract 10,000 New Zealanders into food and fibre jobs over four years.

“Our primary sector is a huge part of our economy and our brand and it’s going to play a big role in our economic recovery,” Damien O’Connor said.

The minister added that the primary sector brings tens of billions of dollars to the New Zealand economy every year, but more Kiwi workers are needed to support its growth. The government wants to redeploy recently unemployed Kiwis to help fill the gap.