World Water Day | India launches ‘Jal Shakti Abhiyan: Catch the Rain’ campaign to strengthen water conservation efforts

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On the occasion of World Water Day, Indian Prime Minister Narendra Modi launched ‘Jal Shakti Abhiyan: Catch the Rain’ campaign via video-conferencing, with an aim to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata in order to ensure proper storage of rainwater.

It will be implemented from 22nd March to 30th November: before and during the monsoon season.

The project has been launched as a people’s movement, to “take water conservation at grass-root level” through their participation.