- Advertisement -
Marketing in 2024 has taken a turn, which, to be frank, most people are not surprised about. Short-form videos are in, and they are here to stay, thanks in part to the likes of platforms like TikTok and YouTube.
When it comes to promoting a service or a product, the best way to do so successfully is going to be with a marketing video. Of course, this can be done incorrectly! Here, you will be walked through how to create the best marketing video for your brand, product, or service. So, enjoy!
Study Your Target Audience or Demographic
The first thing you need to consider is your target audience or demographic when making an epic marketing video. For example, if you are trying to promote a college or university, you will want to aim your video at potential students and young people, who may be looking for the next stage of their life. Ergo, you should aim for the assistance of a website like campusreel.org to ensure that the finished product appeals to this audience, without being too overstated.
Aim For An Amazing Opening
One area of marketing that hasn’t changed is that to appeal to someone, you have to attract them in the first few seconds. When it comes to videos, this means you need to have an amazing opening. This could be artistic, loud, or colorful, but you need to grab the attention of the viewer and hold it for at least 6 seconds for your marketing video to be successful. In a similar vein, don’t make the video too long overall: 30-60 seconds is plenty!
Add a Story
This will vary based on the product or service that you are offering. Going back to the college marketing video, you could tell the story of a young person looking for the perfect college to study law, for instance, and then talk about how your college not only ticks that box but will help them to advance in this area quickly.
Keep To The Goals
It is easy to get lost when planning and creating a video, irrespective of what the aim is. So, before you begin production, you will need to identify the demographic, plan the storyboard, the scenes, the span of the video, and so on. Remember, the key metrics of any video are important for its success as, should the video flop, you can look back at them and tweak them if needed, leading to a more successful campaign and video.
Meet The Needs of Your Audience
Behind your video, you are addressing a concern that your target audience has. Looking back at the college example, it could be a student-to-be trying to find the most prosperous college to attend to become a lawyer or a psychologist. You will need to address and answer these concerns and questions with your video so that they will know what it is that your college offers, and how you can help them to progress in their career or education.
