WP Produce Joins Fresh From Florida during the Global Produce & Floral Show
-Exclusive Desbry® Among Select Brands at Fresh From Florida Pavilion -WP Produce to Highlight Tropical and Exotic Fruits Sourced Only from Florida
MIAMI, Oct. 25, 2022 /PRNewswire-PRWeb/ — WP Produce, a Miami-based and family-owned grower, packer, and shipper of Desbry® brand tropical fruits and roots, joins Fresh From Florida for the annual Global Produce & Floral Show. During the premier destination for the produce and floral industries, WP Produce is among a select group of Florida distributors showcasing its locally grown tropical and exotic fruits.
“We are thrilled and honored to join Fresh From Florida and showcase all we have to offer thanks to our year-round tropical climate, fertile soils and robust farming community,” shares Desiree Pardo Morales, VP of WP Produce and founder of direct-to-consumer sister company Tropical Fruit Box.
Featuring its exclusive Desbry product line of tropical fruits, WP Produce will introduce its exclusive produce segments, including tropical and exotic fruits, some of which are only accessible from Florida.
“The agriculture business is truly dynamic and in Florida not only do we have an economic impact on our state, but we help provide the food supply in key produce segments nationwide, including fruits like the luscious guava that has increasing demand and is not commercially accessible for distribution from any other part of the country.”
Show attendees will also benefit from the brand’s efficient supply chain with exotic and tropical fruits and roots sourced from Florida, including the core Desbry® Tropical Avocado, exclusive Guava, and others like Dragonfruit, Longan, Mamey, Starfruit, Boniato, Sugarcane, and more.
“With fluctuations daily in the food supply chain, at WP Produce we can support our customers throughout their business goals and customer satisfaction initiatives thanks to our grower partnerships right here in Florida, “states Christopher Gonzalez, VP of Sales. “Our retail and foodservice customers benefit from contract pricing, making sales forecasting much more accurate, while knowing they can count on our year-round inventory.”
During the two-day event, WP Produce will offer tasting opportunities of its unique Chef Willy’s Tropical Salad recipe with its core product Desbry® Tropical Avocado, offering retail and foodservice customers a larger-sized variety that is slower to oxidize, while presenting more usage versatility.Organized by the International Fresh Produce Association (IFPA), the special invitation for WP Produce by Fresh From Florida includes specialty tastings by Chef Just Timineri, a certified executive chef, author, award winner, teacher, and television personality.
Attendees can visit the WP Produce booth #2171 under the Fresh From Florida Pavilion IFPA and enter to win a one-year subscription to a tropical and exotic fruit box. The Global Produce & Floral Show is taking place in Orlando, FL on October 27-29 at the Orange County Convention Center.
About WP Produce and Desbry®
WP Produce is a Miami-based, family-owned and operated grower, packer, and shipper of Desbry® tropical produce for the U.S. grocery retail and foodservice industry nationwide for over 40 years. For more information visit https://wpproduce.com/ and follow on Instagram @desbryproduce. To place an order, call (305) 326-8333.Media Contact: Yvonne Lorie / Re-Fresh PR / 305-546-3688 / [email protected]
Yvonne Lorie, WP Produce, 1 305-546-3688, [email protected]
SOURCE WP Produce