Wipes Labeling Law in Colorado Advances Responsible Flushing Efforts Supported by Wipes Industry

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Proper labeling of non-flushable wet wipes is supported by the Responsible Flushing Alliance, which leads efforts in consumer education around the “Do Not Flush” symbol

SEATTLE, May 27, 2023 /PRNewswire-PRWeb/ — Last month Colorado joined California, Washington, Oregon, and Illinois in enacting a law regarding the proper labeling of non-flushable wet wipes. The Responsible Flushing Alliance (RFA), a consumer education nonprofit dedicated to promoting smart flushing practices, officially launched its #FlushSmart campaign last year to bring awareness to the “Do Not Flush” symbol, its meaning, and significance to the health of homes and communities.

“We are pleased to support this legislation, as proper labeling is essential in educating consumers about disposal practices,” said Lara Wyss, president of the Responsible Flushing Alliance. “Consumers are largely aware of the ‘Do Not Flush’ symbol but many still claim to have flushed something non-flushable in the past year. When the wrong things are flushed, it can cause massive problems in the form of clogs in home plumbing and in municipal sewer systems, costing hundreds to millions of dollars to repair.”

By December 31, non-flushable wet wipes sold in Colorado, including baby wipes, bathroom cleaning wipes, disinfecting and antibacterial wipes, facial cleansing wipes, and other non-flushable wipes commonly used in a bathroom, must have the “Do Not Flush” symbol prominently displayed on the packaging.

“RFA made an impressive splash in 2022 as a first-of-its-kind #FlushSmart consumer education efforts,” said RFA President Lara Wyss. “And on July 1, the second annual Flush Smart Day, we will launch more consumer-targeted content with a surprising twist using our frenemy character Clog Monster. Our goal is to ensure everyone looks for the ‘Do Not Flush’ symbol on wipes packaging.”

RFA first launched its #FlushSmart campaign in 2022 to spread awareness of the “Do Not Flush” symbol as it swept across wipes packaging. Having reached millions of social media users across Twitter, Facebook, and Instagram, RFA is initiating new strategies in 2023 to reach even more consumers to help prevent problems caused by flushing non-flushable products down the toilet.

RFA invites wipes companies, wastewater groups, or nonprofits related to water quality, sanitation, or personal care products to contact us at [email protected] to learn more about opportunities to support the effort.

For more information on the #FlushSmart campaign, please visit http://www.flushsmart.org, follow @flushsmart on Twitter, Facebook, and Instagram, or follow Responsible Flushing Alliance on LinkedIn.

About Responsible Flushing Alliance

The Responsible Flushing Alliance (RFA) is a 501(c)(6) non-profit organization dedicated to consumer education focused on what not to flush. RFA’s goal is to change consumer behavior to help reduce damage to our nation’s sewage systems caused by objects and materials designed not to be flushed.

Responsible Flushing Alliance Coalition Members

3M, ANDRITZ Group – Nonwoven Division, biom, California Association of Sanitation Agencies (CASA), the Center for Baby & Adult Hygiene Products (BAHP), Clorox, Cotton Inc., DUDE Products, Dukal, LLC., EcoLabs, Eleeo Brands, Essity, First Quality, GOJO, Goodwipes, Guy & O’Neill, Johnson & Johnson, H20 Global News, Kelheim Fibres GmbH, Kimberly-Clark, National Stewardship Action Council (NSAC), National Association of Clean Water Agencies (NACWA), Nehemiah Manufacturing, Nice-Pak and PDI, Papel Aralar S.A., Procter & Gamble, Reckitt, Rockline Industries, Sellars Nonwovens, Spartan Chemical, Suominen Corporation, Toilet Board Coalition, Unilever, WaterWipes.

Media Contact

Lara Wyss, Responsible Flushing Alliance, 206-487-4570, [email protected]



SOURCE Responsible Flushing Alliance

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