The Godrej Group pays a heartfelt tribute to Indian farmers with #BharatKaKisan
~The film aims to acknowledge the invaluable contribution of Indian farmers towards nation-building
MUMBAI, India, Dec. 23, 2022 /PRNewswire/ — Not all superheroes wear capes and this is especially true in the case of the hardworking Indian farmer who toils day and night. To acknowledge and celebrate the importance of Indian farmers in feeding the country and nation-building, the Godrej Group, India’s leading conglomerate releases a brand-new film titled #BharatKaKisan on National Farmer’s Day, also popularly known as Kisan Diwas.
Conceptualized and executed by The Godrej Group’s Brand and Communication’s team along with Creativeland Asia, the film is based on the central theme of how a farmer’s relentless hard work and dedication brings food onto our plates, every day, through every season, every year. The film illustrates the need to recognize the importance of farmers in daily lives at an early age, as often this role goes unnoticed and is only valued later in lives.
In a fitting tribute to the Indian farmer, in the newly released brand film, Mr. Balram Singh Yadav, Managing Director, Godrej Agrovet Limited is seen narrating an insightful poem dedicated to the farmers, to his granddaughter Riya, both as a tribute and a salute to them. The film is an acknowledgement of the invaluable contribution of farmers and their lives, making them no less than any superhero.
Watch the film: Hindi : https://youtu.be/qstGZ-UEw3o
English – https://youtu.be/Ai1nyrKqrhg
Speaking on the launch of the brand film, Balram Singh Yadav, Managing Director, Godrej Agrovet Limited, said, “At Godrej Agrovet, we have been committed to bettering the lives of those who nourish ours. Farmers are indeed the backbone of our great nation, and this film is a heartfelt tribute to the strength and effort of the men and women of Indian soil who work tirelessly to ensure that countless lives are fed. We salute their dedication and thank them from the depth of our hearts.”
Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia, further added, “The film revolves around the fundamental and critical role played by the Indian farmer in our everyday lives. The film is an acknowledgement of the hard work and selfless nature of farmers and how young minds should be taught about the importance of farmers at an early age. Celebrating Kisan Diwas is as important as celebrating any other festival.”
The Godrej Group, has always strived to work directly with farmers by aiding them in harvesting better returns through knowledge, superior technologies, and processes. At Godrej Agrovet, the team has been innovating to improve farmer productivity, thereby helping them double their income and help feed our diverse nation since 1991.
About Godrej Group
Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.1 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India’s space missions. With revenues of over USD 4.5 billion we are growing fast, and have exciting, ambitious aspirations. For us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company. About 23 per cent of the promoters’ holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of ‘shared value’ to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are deeply committed to recognizing and valuing diversity across our teams.
For more information on the Company, please log on to www.godrejindustries.com
Script for the Film–
Yeh Bharat ka kisan hai
Kitaabon mein… yeh kehlata mahaan hai
Dharti maa ko seenchta
Yeh ussi ka hi ek santaan hai
Yeh… Bharat ka kisan hai
Ek sashakt rashtra ka khwab hai
Poore desh ka abhimaan hai
Annapoorna ko ye poojta
Humari sabhyata ka pramaan hai
Yeh… Bharat ka kisan hai
Raat roti jo tum kha sako
Uss din bhar ki thakaan hai
Kachhi sadko ki raah naapta
Na karta ye vishraam hai
Yeh Bharat ka kisan hai
Maheeno jis khet ko jot-te
Uss maati ki pehchaan hai
Nakshe pe na dhund pao
Uss gaon ka kachha makaan hai
Yeh Bharat ka kisan hai
10 minute mein khana paa sako
Uss raftaar ki chhut-tee kamaan hai
Apne parivar ka pet bhar sake
Bas maangta yahi daam hai
Yeh Bharat ka kisan hai
Yeh hai toh sab kuch hai
Humare wajood ka aadhaar hai
Iss shram ko naman na kar sake
Toh vyarth iska balidaan hai
Aaj yaad kar ke, kal bhulo mat
Yeh bhi ek maa ke samaan hai
Yeh Bharat ka kisan hai
Happy Farmer’s Day!
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