Seasoned Executive Brian Henrichs Joins GroGuru as Chief Operating Office

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Electronics Industry Veteran brings a wealth of knowledge and experience to scale GroGuru’s products

SAN DIEGO , Aug. 7, 2023 /PRNewswire-PRWeb/ — Brian Henrichs, former president of Actiontec Electronics, has joined GroGuru as its chief operations officer (COO), and vice president of engineering and operations. Brian is a communication and wireless systems industry veteran. In this new role, Brian be responsible for product development, commercialization, and manufacturing of GroGuru’s solutions.

GroGuru’s AI-enabled solutions for continuous strategic water management on commercial farms is unique in the industry. As GroGuru continues to expand sales, scaling into large scale production will be of paramount importance. This includes GroGuru’s revolutionary patented wireless underground system, GroGuru® WUGS, and GroGuru® InSites software as a service, or SaaS.

Brian has over 40 years of high-tech communication systems experience having held senior roles in engineering, marketing, business development and executive management. Most recently Brian has applied AI and Machine Learning (ML) cloud data techniques to optimize Wi-Fi performance for home networks.

Brian grew up on a dairy farm in northeastern Wisconsin and developed an appreciation for the volume of water consumed by lactating dairy cattle and an understanding of the impact of soil moisture during crop growth on crop yields. He enjoys applying technology to solve problems particularly using communications and the power of cloud computing to help drive business profitability and better resource utilization.

Brian holds a BSEET degree from DeVry University and an MBA from Illinois Institute of Technology. In his spare time, he enjoys aviation and has been a licensed private pilot for 37 years having flown over 35 different aircraft including ownership of 4 experimental aircraft. He is also a licensed remote pilot for small, unmanned aircraft systems (sUAS).

“I am delighted to be joining the GroGuru team whose industry leading strategic water management solution is helping farmers increase crop yields and allow more efficient use of water and other resources,” said Brian Henrichs, the COO of GroGuru. “GroGuru’s permanent installation solution dramatically lowers the total cost of ownership and provides year-round data analytics.”

“Brian’s operations, engineering, farming and executive management expertise make him uniquely suited to advise GroGuru as we enter the next phase of our growth,” said Patrick Henry, president and CEO at GroGuru. “There has never been a more urgent need for new technology to address water conservation, food security, sustainability and regenerative agriculture, and GroGuru is right at the center of all of these. We are excited to have Brian’s support and council as we continue on the journey of building GroGuru as a premier agriculture technology company.”


About GroGuru

GroGuru, Inc. is a privately held company based in San Diego, CA, founded in 2014. GroGuru supplies precision soil and irrigation monitoring and management systems to the commercial agriculture industry. GroGuru is all about strategic irrigation management, helping farmers make more money by increasing crop yield and more efficiently using water in a sustainable way.

GroGuru has a patented wireless underground system (WUGS) for soil monitoring, an AI-based recommendation engine in the Cloud, and an intuitive farmer-friendly user interface that farmers can access on their tablet, computer or mobile device. GroGuru sells an innovative hardware-enabled subscription-based solution to farmers that enables optimal irrigation, as well as a software as a service (SaaS) marketed as GroGuru® InSites.

GroGuru’s patented WUGS technology enables a permanent installation of soil sensors, even in annual field crops. GroGuru has been a part of the OCTANE LaunchPad, EvoNexus, AgLaunch, the Yield Lab, SVG-Thrive and Plug & Play AgTech accelerator programs.

Pull Quote

“GroGuru’s permanent installation solution dramatically lowers the total cost of ownership and provides year-round data analytics.”

Media Contact

Patrick Henry, GroGuru, Inc., 1 8587615499, [email protected],

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SOURCE GroGuru, Inc.

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