Major Storage Vendors Join Circular Drive Initiative to Combat E-Waste

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NEW YORK, Nov. 2, 2021 /PRNewswire/ — A collaboration of global leaders in digital storage, sustainability, and blockchain today announced the creation of the Circular Drive Initiative (CDI), a joint effort designed to reduce e-waste by promoting and enabling the secure reuse of storage hardware. Under the leadership of William McDonough, Chief Executive of McDonough Innovation and the renowned architect of Cradle to Cradle design and The Circular Economy, CDI brings on major storage vendors, including Seagate Technology,  as founding members alongside Chia Network. Chia was designed by Bram Cohen to reduce the energy dependence of public blockchains while being the most decentralized and secure solution.

In 2019, the world generated over 53 million metric tons of e-waste, a number that is projected to reach 74 million metric tons by 2030. Cloud data centers, which make up nearly half of the world’s demand for digital storage, routinely shred and dispose of used drives every 3-5 years to meet growing data demands, with over 22 million drives aging out of data centers every year.

“Much of the e-waste we see from hard drives today is driven by perceived security risk and insufficient secondary markets for this technology,” said McDonough. “I am thrilled to welcome these founding members on board the initiative as we create a compelling global Circular Economy business case.”

CDI aims to significantly reduce the number of disposed hard drives and e-waste by first eliminating data security risks for used drives and then scaling financially viable second-use business cases for drives.  The initial focus of the CDI effort is assured data security delivered through safe data encryption, media handling and electronic erasure that meets government approved standards. In this way, cloud data centers and their customers around the world can confidently authorize used storage drives for reuse rather than disposal.

“Seagate is committed to sustainable digital storage.  Our self-encrypting drives and instant secure erase capability ensure data can be digitally wiped from our drives to prepare them for redeployment, eliminating risk to customers’ private data,” said Joan Motsinger, Senior Vice President, Business Sustainability and Transformation at Seagate.  “We are also setting up programs with a number of key customers to harvest components and recycle product materials that will re-enter the supply chain, reducing impact on resources.”

CDI will then provide viable second use business cases for erased and secured hard drives. These could deliver new applications like storage-centric blockchains or repurposing drives to serve the digital network needs of developing nations.

Chia joins CDI as part of its mission to deliver a sustainable blockchain solution for enterprise applications, and to provide a revenue-generating second use case for repurposed drives.

“Chia netspace now represents over 40 exabytes with massive decentralization over hundreds of thousands of farmers,” said Chia President Gene Hoffman. “As the industry declares the commitment to grow sustainably we believe there is an enormous opportunity to securely reduce e-waste by giving drives a second use in Chia farming.”

CDI is actively seeking additional founding members from major hyperscale data centers, storage providers, and circular IT equipment vendors with a targeted launch date in December of 2021. The Initiative also plans to work with other major organizations tackling circularity in the information, communications, and technology sectors.

For more information on CDI or how to join, please visit

About Seagate Technology

Seagate Technology crafts the datasphere, helping to maximize humanity’s potential by innovating world-class, precision-engineered data storage and management solutions with a focus on sustainable partnerships. A global technology leader for more than 40 years, the company has shipped over three billion terabytes of data capacity. Learn more about Seagate by visiting or following us on Twitter, Facebook, LinkedIn, YouTube, and subscribing to our blog.

About McDonough Innovation

Through McDonough Innovation, William McDonough provides targeted ideas, product concepts and solutions to a wide range of sustainable growth issues faced by government leaders, corporate officers, senior executives, product designers and project managers. His values-driven approach helps nations and companies embed sustainable growth principles into their culture and to advance progress toward their positive vision.

About Chia Network

Chia Network Inc. is a state-of-the-art open-source decentralized blockchain, digital currency and smart transaction platform. Founded by Bram Cohen, inventor of BitTorrent, the Company believes that “digital money” should be easier to use than cash, harder to lose and nearly impossible to steal. Using the first new secure Nakamoto consensus algorithm invented since Bitcoin, Chia operates an eco-friendly, secure and user-friendly system for cross border payments, issuing and exchanging financial assets, lending, escrow payments, institutional custody and distributed identity. Chia’s blockchain is based on “Proof of Space and Time” which has a significantly reduced carbon footprint compared to “Proof of Work,” used by all other crypto networks. Built on Chialisp, the company’s smart coin language, Chia’s blockchain allows its users to build and execute secure “smart coin” transactions.

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SOURCE William McDonough + Partners

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