Key Insights from The 2023 3PL Gold Standard™ Report

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AUSTIN, Texas, April 4, 2023 /PRNewswire/ — The “2023 3PL Gold Standard Report” was systematically designed to collect 500 responses from people working at consumer brands to test our hypothesis that brands have new requirements for their 3PL partner, to now include personalized service, heightened trust factors, participation in roadmap development, and sustainability initiatives.

2023 3PL Gold Standard Report Highlights:

30% of brands would not recommend their 3PL to other brands

The #1 reason brands terminate their 3PL is not being able to meet their growing needs

61% of brands terminated their 3PL because they only offered remote-based support

The #1 reason brands join a new 3PL is a tie between shipping rates and sustainable packaging

63% of brands join a new 3PL because they were allowed to visit the warehouse in-person

63% of brands join a new 3PL because they met each other in-person and built rapport

In the research papers introduction, George Wojciechowski, the CEO and Cofounder of Manifest who conducted the research and produced the report states “Our hope is that brands will use this report as a checklist when searching for a new 3PL”; and goes on to say: “Understanding new offers on the market and visualizing which of those offers other brands prioritize when selecting their next 3PL serves as validation in the consumer brand community.”

According to Peter Hillowe, the VP of Commercial at Manifest, “Our survey results prove that while it’s true that brands who are unhappy with their 3PL usually leave due to rising costs; they join their new 3PL for better pricing in parity with new factors such as sustainability initiatives, better communication, and demonstrating the ability meet or exceed service level agreement (SLA) commitments.”

The report includes contribution from:

Sarah Vilenskiy, Founder & CEO @ Blossom Essentials

Erhan Musaoglu, CEO & Founder @ Logiwa

Timur Eligulashvili, President @ Logistics Remix

David Field, Head of Strategic Accounts @ Passport

Joe Spisak, CEO @

Bob Sixsmith, Cofounder & VP Operations @ Manifest

Jim Phillips, VP @

Bailey Clark, Director of Partnerships @ eHub

Ben Emmrich, Cofounder & CEO @ Tusk Logistics

The full report is available by visiting:

About Manifest [Sustainable Ecommerce Fulfillment®]

Manifest offers Sustainable Ecommerce Fulfillment®  by removing plastic from the order fulfillment process, shipping orders in biodegradable packaging, and measuring then offsetting the carbon emissions resulting from the order fulfillment process. Manifest combines this with their high-touch Warehouse-in-a-Warehouse approach by offering an in-the-warehouse account representative to all brands, enabling their success with an account committee, and developing custom standard operating procedures for each and every merchant. Visit to learn more.

Media Contact

Peter Hillowe, VP of Commercial

[email protected] 

(516) 661-9715

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SOURCE Manifest

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