American Christmas Tree Association survey– despite supply chain challenges, 75 percent of U.S. households – 94 million homes – will display a Christmas tree in 2021
LOS ANGELES, Dec. 10, 2021 /PRNewswire-PRWeb/ — Despite global supply chain issues and extreme weather conditions affecting Christmas tree supply this season, U.S. Christmas tree purchasing and display trends in 2021 have remained strong, with 75 percent of U.S. households – or approximately 94 million homes – displaying Christmas trees in 2021, according to the American Christmas Tree Association’s 11th annual Christmas Tree NielsenIQ Survey.
“We’re heartened to see that, even in the face of challenges posed by the pandemic, supply chain congestion, shipping container shortages, and extreme weather events, U.S. consumers have been able to continue their Christmas tree traditions in 2021,” said ACTA Executive Director Jami Warner. “Whether families celebrate with an artificial tree, a farm-grown tree, or multiple trees, we know the joy that a Christmas tree brings during the holiday season. We encourage consumers who want a tree, but have not found one yet, to shop soon and be aware of limited supply as we near the holiday.”
Of the trees displayed, 84 percent are artificial and 16 percent are farm-grown. In an increase from 2020, nearly 6.5 million households that display a tree will display both a real and artificial tree this year, according to the survey.
“An increasing number of households are displaying both artificial and live Christmas trees for the holiday,” said Warner. “This as a positive indicator that consumers see Christmas trees in the same way we do at the ACTA – there really is no such thing as a bad Christmas tree, and the best tree is the one that fits a family’s traditions, preferences, and budget.”
While supply chain and shortage issues have posed a serious challenge to the U.S. Christmas tree industry in 2021, the ACTA NielsenIQ results show that, as predicted, the majority of U.S. households that hoped to buy a tree were able to find one to fit their needs this season.
The American Christmas Tree Association insights are based on data collected by NielsenIQ through an English Language Panel Views Survey sent to a representative subset of U.S. households in the Homescan Panel; results are projected to represent total U.S. households. This survey was fielded in November 2021.
About the American Christmas Tree Association:
The American Christmas Tree Association (ACTA) is a non-profit organization that serves as a resource for media and consumers seeking information and education on the Christmas tree industry.
Jami Warner, American Christmas Tree Association, 1 916-761-7699, [email protected]
SOURCE American Christmas Tree Association
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