German pharma giant Bayer and CInI join hands to promote agri-entrepreneurship in India

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To promote agri-entrepreneurship and market-oriented interventions to benefit rural farming communities in India, German agrochemicals major Bayer has collaborated with a Tata Trusts agency, CInI (Collectives for Integrated Livelihood Initiatives).

Under this partnership, CInI will be closely involved in Bayer’s BLF (Better Life Farming) initiative that currently supports nearly 80,000 smallholder farmers and 78 BLF centres in the Indian states of Uttar Pradesh and Jharkhand.

It is important to note that BLF operates in India as an alliance between Bayer, IFC (World Bank Group), Netafim, Yara Fertilisers, DeHaat, Big Basket and AgriBazaar.

It focuses on equipping smallholder farmers with cutting-edge agricultural technologies and promotes agri-entrepreneurship through BLF centres, which provide access to multi-brand agri inputs, crop advisory and market linkages.

Sources said Bayer is planning to open more than 40 BLF centres in areas covered under CInI programmes and support FPCs (Farmer Producer Companies) in order to improve the financial and operational management of their farming business.

Bayer will also support CInI in an initiative that runs across the states of Jharkhand, Odisha, Maharashtra and Gujarat to help farmers earn over Rs 1,00,000 per annum.