With the launch of ‘Janmay’ brand of consumer packs of edible oils in the Indian state of Gujarat, India’s popular dairy brand Amul has entered the edible oils segment to provide remunerative prices to oilseed farmers and support the nation’s Self-Reliant Mission.

The dairy major has launched five variants including soyabean oil, groundnut oil, farm-fresh cottonseed oil, sunflower and mustard oil. Initially, it will be available in the states of Gujarat and Rajasthan markets through Amul parlours and retail counters.

It may be mentioned here that Janmay means “fresh” or “newly born.” Products are being packed at a modern plant near Panalpur, North Gujarat.

“With an objective of providing stable and remunerative price to edible oilseed growers of Gujarat and become Atmanirbhar (Self-Reliant) in domestic edible oil production as envisaged by PM Narendra Modi, we are launching a range of edible oil under the Janmay brand,” said RS Sodhi, MD of Amul.

He added that the dairy cooperative has the experience of marketing mustard and other oils under the Dhara brand in the 1990s.